Vivre la Différence!

Men in suits, women in lingerie, champagne flowing – and all legal. In fact, it is work. Le Salon de la Lingerie in Paris is an annual rendez-vous that takes the chill out of every last weekend in January.

This week from January 24 th to January 27th, more than 23,000 visitors will pour through the doors of Hall 1 at Paris Expo looking for new trends, new brands, new suppliers – or just plain looking. Big brands dump their marketing budgets into building palatial stands and orchestrating Broadway à la Moulin Rouge fashion shows. Lights, cameras, action and girls, girls, girls. Not lanky, emaciated flat-chested girls, but dangerously curvy and beautifully proportioned goddesses.

One might be inclined to think that a place where women prance around in skimpy underwear denigrates and objectifies women, but au contraire – it’s a celebration. The models are radiant and exude confidence while showcasing the intrinsic beauty of the female form. Lingerie has always been a form of expression and an amusing way to adopt a different attitude. Every year, magnificent fabrics, diverse accents, sophisticated laces and capricious colours mix and contrast to reinvent the ultimate ideal of femininity.

Whether your mood is romantic and poetic, rich and glamourous, or daring and adventurous, the thrill of flirting with the balance between well-being, pleasure and seduction is a sensation not to be missed.

Why would anyone want to be a man?