Triumph Inspiration Award

Madame Soyelle loves a good idea – especially one that makes her rearrange her lingerie drawer!

Triumph International has launched the first Triumph Inspiration Award; think of it as the Lingerie Olympics. Fashion and design students in more than 30 countries compete in a global design competition to create an underwire bra and brief dedicated to the theme "Female Fascination." The winner from each country heads off on July 31st to Beijing, where the entry will be judged by an international panel of fashion and design specialists. The winner walks away with 15.000€ and the glory of having that design produced as a limited edition, to be sold worldwide.

And guess who will be on the jury for the French contestants? Madame Soyelle bien évidemment! In preparation for this late-May honour, Madame Soyelle was asked the following question: What quality do you find the most fascinating in another woman?

Intriguing question. Many possibilities. She will answer it as soon as she moves her neutrals to the back of her drawer and brings forward the rich, jewel-like shades – why, she had almost forgotten about the purple fig camisole and pomegranate-seed red silk lounge pants!